About us
Roots of Craftsmanship
Born in 2015 as Xizai Family Workshop in Qiaoxia Town, Yongjia – China’s toy manufacturing hub – we pioneered blow-molded rocking horse with HDPE.
Today as Wenzhou Playful Era Toys Co., Ltd. (est. 2017), we honor our artisan origins through precision engineering: 500+ indoor play items crafted in our 6,000㎡ facility, where every slide and tent carries the DNA of safety-first innovation.
Proven Global Manufacturing Scale
Our team of over 100 skilled specialists engineers commercial-grade indoor play solutions. Our diverse product portfolio includes slides, playpens, tents, basketball hoops, step stools, swings, study sets, and rocking horses. Consequently, we are trusted by 500+ global partners across 15 countries.
Comprehensive OEM/ODM Services
We power brands through seamless turnkey OEM/ODM services. This process encompasses everything from personalized color customization to managing export-ready logistics. Furthermore, all our products are guaranteed to comply with stringent international safety standards, including EN71, ASTM, and CPC.
Your Partner in Innovation
Ultimately, we partner with you to transform innovative concepts into high-quality, market-ready play products.
Explore innovative play solutions: Visit our digital hub or partner with us to craft tomorrow’s play.
Ready to elevate your brand? Request your OEM playbook today! → playfuleratoys@gmail.com
Dedicated Expertise in Child Development Toys
With years of focused experience in indoor blow-molded toys for young children, we have honed our specialized expertise in this field.
Advanced & Safe Blow-Molding Technology
Utilizing advanced blow-molding technology, we ensure each product is not only lightweight but also highly durable. Consequently, our toys are impact-resistant and easy to clean, making them ideal for active little ones.
Rigorous Quality Assurance
Furthermore, we adhere to strict quality control measures throughout the entire production process. From raw material selection to final inspection, every step is monitored to guarantee that each toy meets or exceeds international children’s product safety standards.
Innovative & Market-Ready Designs
Additionally, our professional design team continuously launches new products. Therefore, we consistently offer innovative toys that align with both children’s developmental needs and current market trends.
Customer-Centric Philosophy
What truly sets us apart is our unwavering commitment to customer satisfaction. We firmly believe that trust is built through consistent reliability and open communication.
Dedicated Support & Lasting Partnerships
From pre-sales inquiries to after-sales support, our dedicated team is always ready to assist with prompt responses and practical solutions. As a result, we take great pride in our long-standing customer relationships. In fact, many clients have been with us since our early days, which is a true testament to the trust they place in our brand.
Feedback-Driven Improvement
Furthermore, we actively seek and incorporate customer feedback. This process is essential as it allows us to continuously refine our product designs, ensuring that we stay attuned to the evolving needs of families and childcare facilities.
The story of Playful Era began with a simple desire: to create toys parents could trust and children would love. As a parent in 2015, I found it hard to find indoor toys that were both safe for my child and durable enough for active play. This frustration inspired me to start crafting sturdy, child-friendly rocking horses in our family workshop.
Our Humble Beginnings
From Family Workshop to Trusted Brand
Why Families Choose Us
When you choose Playful Era, you select a brand born from real parenting experience. We truly understand safety, durability, and play value. Our customer-focused approach ensures we meet your family’s needs.
Looking Toward the Future
We plan to expand our innovative toy range while staying true to our core values. Our goal is to become a globally recognized name in children’s indoor play. We want to bring joy and peace of mind to families worldwide.
John Zhang
CEO of Wenzhou Playful Era Toys Co,. Ltd.
